Success Story — Scaling Smarter: 49% Growth, 54% More Profit…while reducing overhead

The Situation

When a thriving e-commerce CPG brand needed to unlock its next phase of growth, they turned to Full Speed Consulting to do what I do best: fix what’s not working — and scale what is. I stepped in as Interim President and COO, leading a team of 160+ across operations, marketing, manufacturing, customer service, and finance. With full P&L ownership, I rebuilt the business from the inside out — streamlining costs, strengthening the brand, and launching a bold growth strategy.

The FIX-IT Framework in Action

FOCUS

As always, I began by focusing on the fundamentals: where the business made money — and where it spent it. I spent time on the production floor, with marketing and customer service teams, and in one-on-one conversations across all levels of the organization. I mapped how team members were spending their time and identified the areas consuming the most resources.

IDENTIFY

From this deep dive, we uncovered a range of opportunities to reduce costs and improve efficiency while accelerating growth. Together with key team members, we prioritized each opportunity based on potential impact and ease of implementation.

XCELERATE

With a clear roadmap in place, we moved quickly. We started with the low-hanging fruit — the changes that were easiest to implement and least disruptive — then expanded from there.

IMPROVE

This is where the real traction began. As we upgraded workflows, we also focused on strengthening the team. From revising operations to reworking the org chart, we tuned the engine to scale the business sustainably.

TRANSITION

Finally, I coached and developed the internal team to take ownership. We embedded new habits, transferred institutional knowledge, and empowered the team to lead in this new, optimized environment. Given the scope of the engagement, I remained in place for 12 months to fully implement the FIX-IT Framework.

Select Improvements

• Shipping carton costs: Two to four team members spent over two hours per day assembling shipping cartons — even though the product (non-breakable plastic bottles) didn’t require them. Labor costs exceeded $1,000 per week just for carton prep. By switching to shipping bags, we saved over $50K annually in labor — and another $50K in materials.

• Operational flow redesign: As the company scaled, processes were shoehorned into the warehouse wherever space allowed. By reimagining the order flow and reorganizing the space, we cut wasteful movement and improved order processing speed by 30%.

• Brand activation strategy: The company had a loyal customer base and strong brand equity. We harnessed that loyalty by launching a year-round promotional calendar designed to reward repeat customers and spark organic evangelism.

The Results

• 49% growth in annual revenue

• 54% increase in net income

• 37% reduction in operating expenses as a percentage of revenue

All in just 12 months.

This work not only delivered short-term gains but also laid the operational and financial foundation for a successful owner exit — creating lasting value for the leadership team and future buyers.

The FIX-IT Framework and Full Speed Consulting can do the same for your business. Let’s scale smarter.