Success Story — Sometimes, the “FIX” is the Strategy…the Strategy Cascade

When a business struggles, it’s easy to assume the problem lies in marketing, operations, or sales execution. But in many cases, the real issue runs deeper: the strategy.  Whether it’s the lack of a clearly articulated strategy, an incomplete strategy, and/or a lack of organizational awareness of the strategy, your company or brand will never operate at full speed without addressing the core strategy.

That’s where the FIX-IT Framework often begins—with the foundation. Because every business or brand, whether a startup or an established company, needs a clearly outlined strategy. And the most effective way to create that clarity is through a Strategy Cascade.

Why a Strategy Cascade Matters

A Strategy Cascade brings together all the essential elements of a winning plan:

• A clear vision of where the business is headed

• Explicit choices about where to play and how to win

• Defined priorities that align the entire organization

• Guardrails that ensure every decision supports the bigger picture

The result? Clarity of vision and alignment at every level of the company. It becomes the foundation for building business plans, annual operating plans, and day-to-day execution.

Real-World Examples

1. Startup Company

For an early-stage startup, a Strategy Cascade laid the foundation for everything that followed. It provided the blueprint for product development, shaped financial projections, and guided the go-to-market strategy for launch. Without it, the company might have wasted precious resources chasing distractions. With it, they had the focus and clarity to bring their first product to market successfully.

2. $85 Million Brand

A well-known brand facing declining sales needed a reset. Through the process of developing a Strategy Cascade, the leadership team aligned on a clear strategic shift—focusing resources on a more profitable segment and refining the brand’s positioning. The result? The decline was reversed, and the company delivered sustained double-digit growth year after year.

3. $30 Million Company

A mid-sized company had plateaued. Growth had stalled, and the leadership team was spread thin chasing too many initiatives. The Strategy Cascade process helped them craft a clear direction and sharp prioritization. By focusing on the right markets and initiatives, they jumpstarted stagnant performance and achieved sustained 25% growth.

The Bottom Line

Strategy isn’t just one of many things to fix—it’s often the first thing to fix. A well-constructed Strategy Cascade provides the clarity and alignment every organization needs to move forward with confidence.

At Full Speed Consulting, the FIX-IT Framework helps businesses uncover what’s holding them back—and more often than not, it starts with strategy. Because when your foundation is strong, everything else can move at full speed.

A Small Price to Pay

How much is a clearly articulated strategy worth to your business?  In the three examples above, developing a Strategy Cascade directly unlocked millions of dollars in profitable sales growth.

At Full Speed Consulting, we’ll partner with you to create a customized Strategy Cascade in as little as 30 days—a proven foundation for clarity, alignment, and accelerated growth. For an investment of only $10,000, you’ll have your own customized Strategy Cascade that can unlock YOUR profitable growth.  Let’s get started. 

Contact stanton@fullspeedconsulting.com